Creative Services
At
LENSER, when we say “full service” the emphasis
is on service.
Expect that, and much more, from LENSER Creative
Services.
At LENSER, we’ve seen firsthand how marketing-driven creative provides our clients huge breakthroughs in response. Doubling or tripling response rates. Huge increases in order sizes. Longer customer retention.
But creative like this isn’t just “words and pictures”... it can only happen when based on solid marketing strategy. Creatives who can think strategically, like marketers, are rare. They go far beyond conventional creative tricks of the trade....they stretch the creative and make it more dynamic and responsive, with the use of marketing-driven concepts. That pretty well describes our LENSER Creative team.
Creative
with the marketing edge.
You may have an agency who does your creative
work. Or perhaps you have an in-house team.
We’re sure they’re well-trained and they work
hard. But it’s unlikely that you’ve seen the
shift in results we’re describing here... that remarkable
jump in order size and response... leading to literally millions
of dollars
in additional revenue ... simply by utilizing the talent
and strategic work of one of the members of our creative
team. We call that
a great investment!
You won’t find this kind of thinking available in most creative agencies or in-house environments. It comes from years of experience in direct marketing, where the rubber meets the road through testing of concepts and offers.
Our LENSER Creative Team looks at each direct marketing or catalog project on an individual basis. We develop creative strategies and solutions that are:
- Custom-tailored to meet your exact goals
- Economically scaled to meet your budget
- Flexible enough to repeat the success through your entire integrated program
- Brand-oriented to retain your loyal customers
Selling
your product is what we do... and we love doing it.
The phenomenal
success of LENSER
is based on our ability to sell for our clients
through business strategies such as circulation, merchandising,
marketing and
more. And LENSER Creative Services is no different.
We’re
dedicated to selling your product through direct marketing, catalog,
web or advertising.
Meet our powerhouse Creative team and see some of the work they’ve produced. Then ask yourself these questions:
- Are you 100% satisfied with the creative work you get for your catalog?
- Have you been considering a shift in your brand, and don’t know where to turn?
- Do you wish you could hand off just one or two parts of your creative – or the whole thing – to a proven creative resource dedicated to your success?
We offer all levels of consulting, to help you solve problems and jumpstart your creative. We also offer hands-on creative for design, copywriting, pagination, photo direction, photography... whatever part you need help with. We’ve even trained in-house creative teams to think like marketers!
Consider what would be possible for you and your own catalog, site or marketing program via more powerful creative strategy ... imagine how great a breakthrough would be right now. LENSER Creative can make a difference for you.
Meet 8-time Echo Award Winner
and LENSER Creative Partner Carol Worthington-Levy:
Strategic creative for catalog, direct mail, email web.
We don’t stop at catalogs!
Get top-performing direct marketing, email, web, packaging and brand from LENSER Creative Services.
Agencies often profess to understand how to create powerful and effective direct mail, space advertising, web and brand, but few really deliver! It takes a very different level of design and copy experience to produce great DM.
The LENSER Creative team has decades of experience and measurable success in these areas,with clients such as Universal Music, American Isuzu, BMW finanical and many more. Their work in direct mail and interactive has often been recognized as the best in the world by the DMA Echo Awards and the Caples Awards.
Our work in Direct ranges from food to real estate, from automotive to financial and much more.
We know that being able to offer top-flight Direct Marketing creative is essential today — not only to our Direct Marketing and Web clients, but also to our clients who are seeking new and better ways to reach and cultivate their market. LENSER delivers them powerful solutions.
So when you think of LENSER, think of us as your full-service marketing agency, with one of the most powerful creative teams in the USA.
Whatever product or service you sell, our team at
LENSER Creative Services can help you do it better.
Effective catalog, web and direct marketing is more than pretty pictures and clever words. Powerful, measurable creative work takes experience and salesmanship. The LENSER tradition of measurable, results-driven marketing is carried out in LENSER Creative Services, too.
We want you to have long, profitable relationships with your customers. And we know that proven strategic creative is essential to your successful marketing program.
To understand your Creative needs when we meet with you, we’ll start from a marketing standpoint. What do you wish was working better? What is on your wish list that hasn’t resulted from your mailings? Sometimes it may be a problem that hardly seems related to the creative — but you’d be amazed how often strategic creative acts as a tool to accomplish exactly what you need. This is just one of the ways we build your direct marketing, web, email and catalog creative on a firm foundation that it can grow on, year after year.
When you request LENSER consulting, we will assess where you need to change, and give specific instructions for making those changes in a manner that suits your budget and your staff situation. Some of the areas we can help you with include strategic pagination, product bundling, product positioning, and development of offer strategies...even lead generation and developing VIP programs.
When you choose us to design and write your catalog, you’ll see concept layouts, and step-by-step you’ll see as much of the catalog’s development as you wish to see. (Some prefer complete turn-key, others wish deep involvement). We’re here to serve you and help you meet your challenges, from small issues to entire projects.
LENSER creative excellence comes with committed service.
LENSER honors your deadlines and keep your budgets exactly as you want them. No excuses, no surprises... just great service! You deserve that — and we deliver.
Your relationship with LENSER and LENSER Creative Services will be one that adds much more than simply its price to your bottom line ... it also provides you ideas and a foundation for many catalogs to come.
Call us for your free QuickCritique™ today at 415-446-2500.
We invite you to call to ask us more about our new LENSER Creative Services. Carol Worthington-Levy
or John Lenser will be pleased to answer any questions you may have.
And to make your call even more worthwhile, we’ll give you a free QuickCritique. It’s easy! Just call us to make an appointment that’s convenient for you. Your QuickCritique can be on any topic — Creative, Circulation, Mailing Lists, Production, Merchandising, Operations and more.
Call us today — don’t wait any longer to discover how to get your next breakthrough!
Consulting. Circulation. List Services.
Wherever you need help, LENSER expertise supports your catalog and direct marketing business.