Articles
Our staff has numerous articles featured in well-known Direct Marketing Trade Magazines, CATALOG AGE and CATALOG SUCCESS. Many of these articles are featured right here on our site, and may answer questions about your own catalog enterprise.
Circulation
- Enhancing Your Housefile
- Segmenting Your Housefile
- Prospecting For Results
- 10 Ways to Improve Response Rates
- Consider the Channel
- 7 Steps to Better Deliverability
- The Second Time's a Charm: Advice on Prospect Reuses
- Maximizing Multibuyers
Internet
Creative
- The Natural Marriage of Web and Direct Mail (PDF 565kb)
- Feed Them What They Want
- Hot Potatoes
- Teaser and Payoff
Merchandising