What our clients are saying"We thought we were missing the mark with our circulation planning and wanted to seriously upgrade how we handled circulation planning. They had a less traditional and more sophisticated way of doing things, and that appealed to us and was a good fit for our aggressive growth plans. I see LENSER’S value in the holistic approach they take to catalog marketing and the quality of the people at the firm. The partners and the circ managers don't just talk about multichannel, they actually do it.” "Orion Telescopes & Binoculars has used Lenser for circulation management, list management and list brokerage for many years, and we continue to get state-of-the-art techniques, top-quality service, and significantly better results at lower cost than doing it "on our own". LENSER’s staff and advisors give us innovative, but practical, ideas for growing our business and improving both our top and bottom lines." “Even though I had already been doing some of what LENSER recommended, we experienced a 15% increase over the success of our first mailing together. Since then, we have literally doubled in sales, due in part to LENSER’s recommendation to test-mail catalogs outside of the western U.S., successfully bringing our company’s unique plants to consumers all across the country.” "PC Connection has had a relationship with the LENSER brokerage team that spans nearly a decade. Over the years we have worked with some of the large list companies, and have experienced a level of service from LENSER that differs like night and day. The team at LENSER really does understand our business, and their recommendations and insight are valuable. We also appreciate their ability to speak to other marketing needs that most brokers don’t get involved with." “In the years since we hired the LENSER team to manage its circulation in 2002, Imagine the Challenge has nearly doubled its sales, while slashing its mailing costs by 40%. The most noteworthy improvements came last year, however, when sales jumped another 27%--but with circ levels were held flat. I attribute that entirely to LENSER’S circulation plan and their scientific approach.” “We decided to hire LENSER because we felt they had the best background, knowledge and expertise to take our catalog to the next level…and they have. LENSER handles our mail strategy and they are absolutely the best! I especially appreciate the breadth of knowledge possessed by the LENSER staff. They are not only on top of the catalog industry and direct mail but also the retail industry, merchandising, forecasting, etc. They are well-rounded and are able to offer support in all areas of our business.” |