Carol Worthington-Levy
Partner, Creative Services
Creative Director and LENSER Partner Carol Worthington-Levy is one of the nation’s only individual 8-time DMA Echo Award winners — in three categories: direct mail, catalog and eCommerce.
Carol is a strategic thinker who works both hands-on and directing her LENSER creative team to infuse quality and psychographic intelligence into the design, copywriting and photography for every project, with an emphasis on outstanding measurable performance.
Tying multiple channels together with cohesive creative is an area that Carol concentrates on for LENSER clients. This strategic balance of selling while maintaining brand integrity is top priority for LENSER creative services. She and the LENSER creative team also help clients to re-brand, when appropriate.
Carol and her team have an extensive background that includes brand, space advertising, catalog, direct mail, email and web.
Catalog Age recognized Worthington-Levy’s high-performance creative in their 10 Best Catalogs issue (four of the Top 10 Catalog Redos of All Time were catalog renovations Carol did for her clients).
Carol’s client list includes Jacuzzi, DHC Cosmetics, Action Bags, DISH Networks, ComCast, Intuit, Liberty Orchards, Imagine the Challenge, French Toast School Uniforms, Herbalife, American Isuzu Motors, NFL Films Video, BMW, iPrint.com, The Highlander Catalog, DMB Real Estate Development and many more.
She teaches Creative Strategy for UCLA, Golden Gate University and San Jose State University. Carol is also a top-rated speaker at DMA and ACC Conferences. She writes articles for Inside Direct Mail, Catalog Success and MultiChannel Merchant (formerly Catalog Age).
Carol holds a Bachelor’s degree and is a recognized Distinguished Alumna with Indiana University of Pennsylvania, and has done extensive graduate work at Tyler School of Art in Rome, Italy, and UC Santa Cruz.
Click to download the article about Catalog Age's top 10 redos of all time (pdf).
Addendum website and articles: http://www.worthington-levy.com