Press Release
Industry veteran Larry Marmon joins LENSER as Partner
SAN RAFAEL, CA, Jan. 28, 2008 / -- LENSER today announced that Larry Marmon, formerly President at J.C. Whitney & Co., the country’s most well-known cataloger and internet retailer of automotive parts and accessories, has joined firm as Partner. LENSER provides strategic consulting, full contact circulation planning, creative, database and list services to the direct marketing industry.
As Partner, Marmon will be responsible for helping LENSER clients in all aspects of convergent channel marketing, including developing full contact strategies and marketing plans for catalog, internet, and retail, integrating existing multichannel assets with technical expertise, and guiding implementation of industry best practices.
"Larry Marmon brings outstanding leadership and experience in multichannel retailing to LENSER," said John Lenser, President and Founder of LENSER. "He has a strong background and expertise in business development, strategy, marketing and process improvement. Specific achievements throughout his career have centered on restructuring underperforming companies and improving the top and bottom-line results. His expertise will serve our clients well."
Prior to J.C. Whitney & Co, Marmon was CEO for Aztec Shops, LTD, an auxiliary of San Diego State University, President of Maintenance Warehouse, a Home Depot company, and has held several leadership roles for Time Warner, Inc., including Executive Vice President, Marketing for Time Life Inc.
He earned a BS in Economics from University of Pennsylvania – The Wharton School and an MBA, Finance from University of Chicago. He is also a CPA in the states of New York and California.
About LENSER
LENSER is a full service direct marketing firm that today is retained by over 70 multichannel companies to perform day-to-day marketing, outsourced circulation management, mailing strategies, catalog creative and copywriting, website design, landing pages, and email management, as well as traditional services as direct-to-consumer consultants. LENSER Partners also include Bill Nicolai, Geoff Wolf, Al Bessin, Michelle Farabaugh and Carol Worthington-Levy.
LENSER is headquartered in San Rafael, CA with offices in California, Colorado, Washington, and Texas. Serving clients nationwide, as well as internationally, LENSER leads the industry in cutting-edge best practices and is known for its exceptional client service and attention to detail.
Contact: Michele Salmon 415-446-2511
LENSER
CONTACT: Michele Salmon of LENSER, 415-446-2511
Web site: http://www.lenser.com
