Multichannel Marketing

Marketers need fresh perspective in a multi-channel world. Increasingly, catalog companies have a website store open 24/7 and web-based businesses use postal mail to prospect and reactivate. Today's customers behave differently and deserve a dramatically more complex contact strategy. And that's where LENSER can help.

We got our start in catalog circulation—the fine art of planning a merchant's communications with its customers and prospects for the best results at lowest cost. Our catalog marketing clients liked the way we lifted their sales, and over time they asked us to handle other aspects of their business—like business planning, consulting, e-commerce marketing, catalog and mail order creative, mailing lists, and more. And LENSER grew into a full service direct marketing firm that today is retained by over 70 multi-channel companies to perform day-to-day marketing, outsourced circulation management, mailing strategies, catalog creative and copywriting, website design, launch landing pages, and email management, as well as our traditional services as catalog consultants.

LENSER is unique in that each of our partners has run a successful business on the client side. This gives us real world perspective that helps us understand the urgency of seasonal sales and the pressure of the bottom line. We never forget our roots and that translates into exceptional service and attention to detail.

Find out more about LENSER philosophy and experience on this website. Then, call 415-446-2500 ext 201 for a no obligation discussion about what we can do for you. To contact LENSER, click here.